Good Eats
Brand Guideline
Logos
Primary & Secondary
These logos incorporate inspiration from New York bodega-style food spots using an original font I created for each logo. The paper bag background was done to give that local deli/bodega feel.
Color Scheme
Primary & Secondary Colors
I chose cooler earth tones to accentuate feelings of freshness because using fresh ingredients is a core value of Good Eats. The warm browns, yellows, and greens are meant to represent the ethnic flavors as a nod to the unique spices and marinades in the sandwiches
Typography
Visual hierarchy: Fjalla One grabs attention for key messages, while Inter provides a clean and unobtrusive style for supporting information.
Fjalla One: For Primary Elements such as headlines, menu items, promotional tags
Inter: Readability for supporting details such as descriptions and pricing.
Sponsorships
Good Eats is thrilled to announce our official sponsorship of the local men’s basketball organization, T.H.E League, where our logo will be featured on the back of their jersey! We look forward to more opportunities to support and engage with local initiatives!
About
Good Eats
Get to Know Us
I'm passionate about bringing unique ethnic flavors to the heart of Milwaukee and Marquette's campus through Good Eats Sandwiches. As a founder who values community, I am committed to being more than just a food truck; my goal is to create meaningful collaborations and positively impact the Milwaukee community. I believe in delivering affordable, high-quality, and flavorful sandwiches with genuine care for the people we serve.
Contact Good Eats!
I'm always looking for new and exciting opportunities.
Check out Good Eats on Instagram!
Here is another one of my projects!